Better humans make better leaders.
And the world needs more of both.
SPEAKING FROM EXPERIENCE
Exceptional leadership isn’t rocket science.
Straight out of high school, I set out to become an aerospace engineer—and then quickly realized my real passion is to launch high-performance leaders and teams (not rockets).
After earning my MBA from Stanford and over a decade of leading teams at Apple, today I share concepts with leaders and teams that are simple—but not always easy. They are the many tiny actions that inspire us to trust and be worthy of trust. To prioritize the important when the urgent calls out for attention. And to act with courage on big ideas.
Best of all, these concepts work as well at home as they do on-the-job. No matter what title you’re wearing, better leadership develops better humans.
Speaking of titles, here are a few I proudly wear…
Best-selling author
and salsa dancer
Dad of the Year
(unofficial)
Bass Player
in a rock band
MY MISSION
To inspire and equip high achievers to be better leaders and better humans, intentionally impacting their workplace and the world.
Backed by these unwavering values:
Courage
Brilliance is bold. Color outside the lines.
Candor
Speak your truth. Clear is kind.
Fun
Enjoy the journey. Accomplishments are satisfying but temporary.
Potential
You’re capable of bigger, better, and greater than you know.
Accountability
Step up, take action, and own your results. No one else can!
Why I left Apple to become an executive coach.
“Rusty is masterful at asking simple (but often overlooked) questions to help you determine what you want to get out of life. Success does not look the same for everyone, which is why you need to take the time to reflect on what is important to you. Rusty will help take your life to the next level by asking the right questions, listening, and challenging you to find your purpose."
—Nathan Jovanelly, P.E., Director of Business Development, IGS Energy
Trusted by high-impact, people-first leaders at…
Featured Articles
Retention Strategies
for Leaders
Read the articleAdapting Your Leadership Style to Remote & Hybrid Work
Read the article
Value-added insights
For bold leadership and teamwork.
“Rusty was one of the most charismatic and effective speakers we've had. He was not only a great speaker, but also his content was timely, thorough and actionable. I recommend him highly to anyone with a goal of creating a memorable event or workshop."
—Michael McDonough, President, Alameda Chamber of Commerce
Take a deeper dive with
Breaking the Code
Stop Looking for Answers and Start Enjoying Life
In my international best-selling guide, Breaking the Code, you’ll find exercises, personal stories, and real-world case studies on creating the successful life you want—using the talents and skills you have.
Check it out on Amazon, or tap the button below to take a look at the first two chapters.