The only thing between you and the life you wish to live is the courage to decide.
Discover the possibilities waiting for you outside of the A Trap.
The tools you’ve relied on so far don’t work anymore, but you don’t know what else to do. You were never given a roadmap for this part of your life. What is there to life with all of my big goals behind me?
Without a roadmap, you fall back on what you know: hard work, persistence, grit. But now it just feels tiring, not satisfying.
Your old tools don’t work, but they’re all you have.
Accomplished most of your goals.
You were an A-student in school earning a practical degree. You went on to get a respectable job and seamlessly transitioned into an A-player at work, all while climbing the corporate ladder. Every achievement “i” has been dotted and every successful “t” crossed.
Thought you’d be happier
With all you’ve accomplished, you thought you’d be happier. You did everything right. You followed the successful path your parents, siblings, friends, and mentors laid out for you, but you find yourself thinking something is missing. After achieving so much, you expected to feel more content and fulfilled in your life.
Retirement sounds great even though it’s 15+ years away
With all boxes of success checked, you still constantly dream about the days of retirement where you will finally feel free to do what you REALLY want. You envision a time when you decide how to spend your days pursuing your interests and exploring new adventures. A time where you achieve freedom and fulfillment all at once. Should you have to wait until retirement for this?
Asking yourself: Is this all there is?
You continually wonder, is this all my success has to offer? I’ve worked hard to achieve every milestone, accomplish every goal, but I don’t feel satisfied they way I thought I would. You keep thinking there must be more to life, if only you knew what.
Prioritizing stability over freedom
It is nice to dream about freedom, but there are responsibilities to be addressed and bills to be paid. My focus at this time should be a steady paycheck and benefits. This will grant me the freedom I desire during my retirement. Stability feels safe and predictable, and I hope this will bring happiness. But what if it doesn’t…
Have more fun
Make decisions with more confidence and ease.
Stanford MBA and Apple executive who held the Worldwide Director of Finance position, Rusty achieved a level of success that many would envy.
He had everything he thought he wanted. He held his dream job at Apple, had a home, a family, had graduated from one of the top colleges in the world.
He expected that this path would fulfill him but, ironically, he felt like a failure.
Constantly dreaming about retirement or fantasizing about becoming a mailman, Rusty had “checked all the boxes” but felt locked in the trap of being a success.
For years, Rusty struggled to escape the trap of success. Like so many A Players, he created meaning from pursuit and progress, but he had already accomplished everything he thought he would and it wasn’t enough. Staying at Apple until retirement felt like selling my life for a paycheck. He knew that he wanted work to have meaning and purpose, but it took years to find the path to happiness by becoming a coach.
Now he is sharing the process with others.
Now Rusty helps other A-Players escape the trap that chasing success has locked them in.
insanity: doing the same thing over and over again and expecting different results
– Albert Einstein
In-depth, personalized 1:1 coaching designed to help you escape the A Trap and enter into your best way of living. Not limited to career advice, Rusty is a certified Life Mastery Coach able to help you navigate the discovery of what ignites your passions.
Find the path you were destined for by learning to break the code of your perception of success. With 1:1 coaching, you’ll discover a new belief of what is possible, reasonable, and achievable. Then, learn how to live your life on the path to fulfillment.
Join our 6-week Masterclass program to discover a group of like-minded professionals seeking a more fulfilling way to live. In this in-depth program, Rusty provides support aimed at helping each participant identify and achieve their most important goals.
You’ll discover how the A Trap happens to people like you who have worked hard to do the right thing your entire life - and what to do to break out of the trap and experience a new level of happiness and enjoyment in life. In addition, the course provides excellent networking opportunities, community support, instant feedback, and a fresh perspective.
Not ready for 1:1 coaching or the Masterclass? Join the waitlist for one of our new online courses (COMING SOON) where you’ll receive the best of what our in-person coaching has to offer - at your own pace and timeline.
This lower-cost option is great for people who are beginning to realize that they feel stuck in their lives and are unsure about what step to take next. Our online format offers you the privacy you need to discover what makes you feel passionate, excited, and ready to unlock the trap holding you to the rules you thought you “had” to follow.
Looking to learn more about how to create a life you love at your pace and time? Discover Rusty’s international best-selling book, Breaking the Code.
In this informative book, you’ll hear how Rusty broke his “success code” by leaving a prestigious Silicon Valley job at Apple to ultimately do what he loves – in every area of his life.
Work through exercises designed to help you avoid feeling trapped by your own success and escaping the trap if you do.
You can create the successful life you want.
Get Breaking the Code today to learn a simple, practical approach to achieving your goals.
Download Chapters 1 & 2 for free & enjoy them now.
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