Setting better goals in 2025

December and early January are the perfect time to set goals for the new year. As one year ends, and another begins, there’s an energy of newness, as if anything is possible in the new year. It is. But if you set your goals or resolutions the same way you’ve set them in years past, you’re likely to get the same frustrating outcome.

The Hidden Traps of Traditional Goal Setting

Success in corporate environments often comes from excellence in execution and meeting deliverables. This conditioning leads many leaders to approach their career and personal goals with the same tactical mindset. However, this approach can become a liability because it doesn’t consider the power of changing well-established patterns and habits.

Many professionals excel at crafting detailed action plans and delivering against them, yet find themselves at year's end feeling unsatisfied with the progress, purpose, and fulfillment they achieved that year. They get a lot done, but miss opportunities for genuine impact, connection, growth, and joy.

The Cost of Staying Busy

When leaders constantly anticipate the next break or weekend, they inadvertently wish away their present experiences. This pattern creates a perpetual state of waiting for life to begin, while meaningful moments slip away unnoticed. The result is a year filled with achievements but lacking both in real progress, and in genuine satisfaction and connection.

Better Goals in 3 Steps

Success in the coming year requires a fundamental shift in planning approach. Here's a proven framework for creating meaningful goals that align with personal values and foster genuine fulfillment:

1. Focus on Characteristics Over Outcomes

  • Instead of listing specific achievements, define desired experiences

  • Identify emotional qualities you want more of in your life

  • Consider what creates genuine connection and joy

  • Think about opportunities for personal growth and learning

2. Look Backwards, Not Forwards

  • Imagine yourself at year-end looking backward

  • Consider what experiences would make the year meaningful

  • Reflect on what you'd regret not doing

  • Envision the quality of experiences you want to have

Image of a road in a rear view mirror

3. Commit and Schedule

  • Keep goals visible, commit to achieving them, and regularly review progress

  • Schedule important experiences rather than waiting for free time

  • Create accountability through partnerships or mentorship

  • Choose long-term fulfillment over short-term comfort

The Power of Shifting Perspective

This approach marks a departure from traditional resolution-setting. Instead of creating another to-do list, it encourages leaders to envision the quality of life they want to create. This shift often reveals that the most meaningful goals aren't about what we achieve, but rather about how we experience our journey.

The new year presents an opportunity to break free from the constraints of conventional goal-setting. By focusing on the characteristics of experiences rather than just outcomes, looking backward from the future rather than forward from the present, and taking proactive steps toward meaningful goals, leaders can create a year filled with genuine growth, connection, and satisfaction.

The magic of a new year lies not a the fresh start, but in the opportunity to approach the new year differently. By shifting your perspective, you can transform your planning process into a catalyst for meaningful change.

Happy new year!

Rusty and his wife at New Years with fireworks

New Year’s in New Orleans, 2023

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